About Avalon

HomeAbout Avalon


Avalon Boulevard
Serving one of the most affluent trade areas in the country, this $600 million mixed use development is located on 86 acres at the intersection of GA 400 and Old Milton Parkway in Alpharetta, GA.


The experiential retail component comprises 570,000 square feet, including the following committed tenants:

The experiential retail component comprises 570,000 sf, including the following committed tenants: Whole Foods Market, Regal Cinemas, Orvis, Anthropologie, Paper Source, Athleta, Banana Republic, Everything But Water, Lululemon, Ted’s Montana Grill, Fly Wheel, Free People, Dry Bar, Kona Grill, Luxury Nails, Pinkberry, Fab’rik, Janie & Jack, Van Michael Aveda Salon, Arhaus, Mitchell Gold + Bob Williams, PNC Bank, Bocado Burger Bar, Ford Fry, Destination Maternity, C Wonder, Marlow’s Tavern, Gymboree, Gap, Sage, L’Occitane, Bantam & Biddy, Cru Food & Wine, Tommy Bahama, Kinnucan’s, Antico Pizza Napolitano, Exhale Spa, Vineyard Vines, West Elm, Oak Steakhouse, Kendra Scott, Fuzziwigs Candy Factory, Marmi, American Threads, The Cosmetic Market. Francesca’s, Crate & Barrel, Caffe Gio, J. Crew, Calypso, Bantu Noodles, Road Runner Sports, Soft Surroundings and LensCrafters.


More than 800 residents will call Avalon home. Approximately half will live in 250 luxury rental units located in 4 stories above retail with average rents of $1,400. The remainder will own a home in Avalon’s enclave of 101 single-family, “courtyard style” residences.



750,000 square feet of Class A office will be housed in two buildings and an additional 85,000 square feet of loft office will be constructed over retail.


A 300-room, four-star, full-service hotel as well as a 175-room boutique hotel located over retail will serve business executives and leisure travelers. These hotels will feature flexible function space in which to host business meetings and social events.


Guests and office workers will enjoy a mix of surface, structured and on-street parking. Apartment residents will have dedicated, gated, resident-only parking areas.

Phase II Boulevard LowAdjacent Development

Opposite the Avalon site, at the southeast quadrant of GA 400 and Old Milton Parkway, Gwinnett Technical College will construct a new $25 million satellite campus serving 10,000 students.

Economic Impact

Upon completion, Avalon is projected to generate approximately $21 million annually in sales tax revenue, $4.5 million annually in new property taxes, $1.1 million annually in hotel taxes and 4,000+ of new permanent retail sector, white-collar and hotel service jobs.

Local Development Team

North American Properties Master Developer/Owner
North American Properties Retail & Multifamily Developer
Monte Hewett Homes Single-Family Home Builder
Stormont Hospitality Group Hotel Developer
Wakefield Beasley Principal Architect
Site Solutions Landscape Architect
Dwell Design Studio Multifamily Architect
Lew Oliver Single Family Town Planner
Huie Design Signage Design
Hoar Construction General Contractor